Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

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Overall, this is book worth having and reading and I rate it 8. Alex Davis says 10 years ago. Unlike the usual written research and survey, Lindstrom focused on lindsyrom study, whereas he utilized MRI technology to perform brain scans on his subjects to understand their brain activities.

But overall, these nuggets weren’t worth the effort of sifting through the rest of the rubbish Sign in Recover your password. Segue like a grown up. As I got into the book, I kept envisioning a commerical that I have seen buyolog late one which I cannot remember the product being promoted – go figure!

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

But cocktail party chatter does not a neuroscience book make. Thanks for telling us about the problem.

The science is interesting, and the results are sometimes interesting as well–especially where the rational mind says one thing and the primitive “Blink” brain says another. It was just my brain.

This section needs expansion. The senses, especially when used in combination are extremely powerful. He claims that mirror neurons are responsible for our buying behaviour. Bloggers and the Buyology Neuromarketing Bubble. It might have not been the point Lindstrom wanted to make, but that’s certainly the message I took from the book. Pages to import images to Wikidata Articles to be expanded from August All articles to be expanded Articles using small message boxes.

With this approach, even if viewers avoid watching any second spots, they can still see the stars of the show typing on an Apple Computer, drinking a Pepsi, and so on. The aut Well, here it is only March and we already have a strong contender for the worst book I’ll read this year.


But the information is interesting enough to overcome the off-putting tone. Mostly there was stating the obvious, then restating it with examples because the assumed reader was too stupid to get it the first time, followed by a cap on each chapter describing what we’d learn in the next.

Lindstrom uncovered the brain’s reactions to advertisements and other marketing initiatives. Unfortunately, I always end up finding books in e-advertising and other online marketing activities which somehow gets outdated with every technological development.

Buyology: Truth and Lies About Why We Buy – Martin Lindstrom – Google Books

This is, without a doubt, the most useless book on marketing I have ever read. Colour is very powerful in connecting consumers visually with a logo or brand. This was a nice and easy nonfiction read, seeming almost like a vacation after the intellectual beating offered by the likes of Steven Pinker and R. If this sounds scary, well, it kind of is, and Lindstrom is careful perhaps too careful to calm his readers’ fears of dystopian manipulation, mainly because he himself is a big force in pushing these brain-scanning techniques forward.

The logo is secondary, because it’s not emotional. Why oh why do we buy?

XBOX that’s what the commercial is for. This careful subtlety is lost on Lindstrom, who continually injects the book with references to his own importance Given my enthusiasm for Oliver Sacks and ,artin of Malcolm Gladwell’s writings, one might presume Buyology would be the perfect blend of the two worlds.

Among the long-held assumptions and myths Buyology confronts: There are some crazy techniques being used in marketing and they will only get crazier, more intrusive and marrtin subtly manipulative thanks to guys like Martin Lindstrom.

With each new topic and chapter, the author blathers on about how you’re going to be totally amazed and shocked by what he has to tell you about the mysterious, murky happenings within the brain and how it forces you to buy a new amrtin or bag of Doritos. Oct 21, Minutes Buy.


By understanding the primary factors, which affects the brain activities, and eventually consumers buying behavior, advertisers and marketers will be able to fully utilize media and improve their marketing initiatives. About Buyology Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about libdstrom attracts our attention and captures our dollars.

Remember, you’re there to sell clothes, not just look pretty! Daardoor heeft het lindetrom geduurd voor ik het uit had. Branding is about emotion.

Logos alone don’t work for the most part. Things to think about: I basicall Every now and then, I try to find a marketing-advertising book which I can use in my profession.

We may think we understand why we buy but looking closely at our brain suggests very differently. The Film Industry 4. Despite the cost, companies are already using neuromarketing e. XBOX that’s what the commercial was advertising. None of those are bad things to know I guess, but this book wasn’t even good enough to get my blood boiling about those effing corporate bastards with all the money to throw around to do huge studies to control our unconscious minds.

Truett on Summary of Drive by Dan Pink …. Wouldn’t you like companies to make things that you’d LOVE? This book, although a worthwhile read, suffers from an overinflated sense of self-importance. There is no scientific evidence for this, and his scientific methods are sketchy, bordering illegal.

Door onder andere hersenonderzoek te doen, blijkt dat we vaak heel anders reageren op reclames dan van te voren gedacht. Leave a Reply Cancel reply Enter your comment here Seeing diamonds in the window will release dopamine as we like what we see and increase the chances of us buying it.

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