Free Essay: Case Study | CavinKare Private limited: Serving Low Income Consumers | | Submitted to: Dr. Rohit Singh (Module Leader). I was so impressed by this book specially with the case study of CavinKare which I would like to share with you guys today.(Basicall Iwant to. To download CavinKare – The Small ‘Big’ Company case study (Case Code: MKTA) click on the button below, and select the case from the list of available .

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The inspiring success story of CavinKare

Wishing you all A Very Happy Dussehra! After my father’s death, my brothers took charge of the family business. The rural people preferred soap to shampoo. That was the question which analysts pondered over as drew to a close. To overcome this he came up with a innovative marketing idea of giving one Chik sachet free for every four empty sachets of any shampoo that people brought to retailer and later he changed the scheme to one Chik shampoo sachet free for every four empty Chik sampoo sachets.

The usage was very low despite being aware of shampoo market because of the price constraints. Our target is to be a Rs 1, crore Rs 15 billion company in another three years.


Cavinkare private limited case study Essay – Free Papers and Essays Examples

Nor is it a primary information source. Although it did well still he was not satisfied and then introduced a Rs 2 single use pack.

Cavlnkare founder of CavinKare, Mr. Ranga came up with a fairness cream which did not satisfied consumers much. Range was ready to go national-the result: But still he managed to win confidence of his suppliers.

He had started a small-scale pharmaceutical packaging unit and gone on to manufacture pharmaceutical products and cosmetics.

Case Studies in Marketing – Sutdy. He targeted rural and small town customers who used soaps to wash their hair. Cavinakre a while of hard work CavinKare emerged with a cute 2ml glass vial called Dabon. This gave birth to Meera shampoo which is a huge hit in market today. Ranganathan started this company in We have executed innovative ideas as well.

In the last two to three years, our market share has come down though we are growing. Soon, consumers started asking for Chik sachets only.

Cavinkare private limited case study

As I was in the manufacturing unit, I did not know anything about marketing or finance. On average a good perfume bottle costs Rs Ranganathan, Managing Director, CavinKare.

The 11 companies which are covered in this book:. He launched Meera shampoo with different combinations in different states. CavinKare in Perfume Market: I was the odd one out. I was so impressed by this book specially with the case study of CavinKare which I would like to share with you guys today.


Finally a pickle packing machine was developed along stydy a process that could deliver zero microbial infestation and Chinni pickle got introduced into the market. Shaw Wallace already had a herbal product but it was marketed very poorly.

I also became one of the Foundation’s founder members. The awards were given for Leadership Excellence to industry captains cavinkars organizations for impressive marketing and branding efforts. We are the second largest player in the ccase in this.

Urban Rnewal Su Kam. He was a great innovator, but a poor marketer.

There has been no looking back since then. Ranga developed a very good relation with his distributors by recognizing their efforts through public functions and press coverages. That time Chik was selling at RS1 per sachet. We sell close to 5, tonne of pickles per annum.

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